The challenge
The main challenge was to balance flexibility and consistency. Key challenges included: - Designing a website that feels custom and premium, not “template-like”; - Creating a clear narrative for the agency: services, process, and value proposition; - Building a structure that allows fast updates and content scaling without breaking layout or design; - Implementing advanced Framer features (components, CMS, interactions) while keeping the site easy to maintain.
Process & implementation
The process began with research, analyzing the websites of agencies, design studios, and competitors to identify common patterns, gaps, and opportunities for differentiation. A survey was also conducted among clients to gain clear insights into the principles of choosing an agency for cooperation. Based on the research, I: - Defined the site structure and key user flows (home page, services, portfolio, contacts); - Created a hierarchy of information on the home page that reveals the agency's value and focuses on striking portfolio covers. - Developed reusable components and sections to ensure consistency throughout the website; - Transferred the layout from Figma to Framer, paying special attention to responsiveness, performance, and clear hierarchy; - Implemented CMS collections for the Portfolio, Domains, and Blog sections for content scalability; - Added subtle interactions and animations to improve clarity and engagement without overloading the interface.
Outcome
As a result, the agency received: - A modern, intuitive, and conversion-oriented website created based on real customer insights; - A rapidly scalable site with minimal development costs, thanks to Framer - A focus on real results and successful experiences, which is reflected in metrics for each project - A solid foundation for future iterations, new pages, and experiments. This project demonstrates how design systems, UX thinking, and Framer implementation can work together to create effective, high-quality websites for creative teams.
Behance
Explore more my UX projects
