NP Consulting

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UX researcher| Web designer & Framer developer

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About

This project involved a complete website development from scratch for NP Consulting, a Ukrainian accounting and business consulting company. Before this project, the client had no website, so our goal was to create a professional and trustworthy online presence that reflected the company’s expertise and reliability. The site was designed and developed in Framer, featuring a custom CMS integration for the “Services” section and SEO optimization to improve visibility in search engines.

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About

The challenge

Uniqueness

Designing a website that feels custom and premium, not “template-like”;

Information Architecture

Creating a clear narrative for the agency: services, process, and value proposition;

Scalability

Building a structure that allows fast updates and content scaling without breaking layout or design;

Functionality

Implementing advanced Framer features (components, CMS, interactions) while keeping the site easy to maintain.

The challenge

The main challenges included: - The absence of initial content and materials — we developed the structure and copy collaboratively, based on competitor research and market positioning. - The client’s limited availability due to a busy schedule, requiring flexible communication and asynchronous approvals. - The decision to avoid team photography, while still ensuring a solid and reputable visual presence. - Lack of high-quality logo assets, which were manually redrawn for consistent design implementation. Despite these constraints, we created a cohesive and elegant digital experience that aligns with the client’s brand identity and values.

Process & implementation

- Initial discovery & interviews — gathering insights about business goals, audience, and tone. - Competitor and market research — identifying structure, UX patterns, and SEO opportunities. - Moodboard & style direction — defining brand aesthetics (color palette, typography, imagery). - Wireframing in Figma — creating an information architecture that balances clarity and trust. - Design approval & Framer development — building responsive layouts, animations, and reusable components. - CMS setup — enabling the client to easily edit service pages. - Testing and debugging — checking adaptability across devices and browsers. - Launch and support — connecting the domain, final SEO setup, and performance testing.

Outcome

The result is a modern, responsive, and SEO-oriented website that conveys NP Consulting’s credibility and professionalism. Within the first month after launch, analytics showed: - Average session duration: 4m 28s — indicating high engagement - Top sources: Google, Facebook, Instagram, LinkedIn - Most viewed pages: Home, Services (“Accounting for FOP”, “Recovery of accounting”) The website now serves as a strong digital foundation for NP Consulting’s online presence, supporting future SEO growth and content expansion.

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