The challenge
Unlike typical restaurant websites, Cowabunga’s online presence needed to break conventions. The client wanted a site that looked wrong in the right way — raw, weird, and funny — while still remaining functional, fast, and SEO-ready. The main challenge was balancing chaos with usability: keeping the interface wild and unpredictable, but ensuring smooth navigation and responsive design on all devices.
Process & implementation
We started by analyzing the brand book and visual system, identifying how its rebellious spirit could translate into web form. Design: Built layouts in Figma with a “punk collage” aesthetic — overlapping textures, contrasting fonts, and unpolished compositions. Development: Implemented the design in Framer, using custom animations and micro-interactions to bring the characters and scenes to life. Optimization: Added structured SEO settings, Google Search Console integration, and sitemap configuration for proper indexing. Responsiveness: Refined the adaptive behavior so the design feels intentional across devices — not simply scaled down.
Outcome
The result is a digital space that perfectly mirrors Cowabunga’s street attitude — bold, free, and slightly absurd. The website feels like part of the brand’s world rather than a marketing tool. It builds emotional connection, enhances brand recognition, and invites users to dive into the Cowabunga universe with a smile (and maybe a craving).
Behance
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