I started by reviewing the old version of the website, conducting a UX audit and competitor research to identify usability gaps and opportunities for improvement. Then I moved into Figma, creating wireframes and design templates that established a clear content hierarchy and visual consistency. After client approval, I rebuilt everything in Framer, ensuring smooth responsiveness and CMS integration for scalable content (blog and careers section). Throughout the process, I: - Designed and approved layouts for all breakpoints (desktop, tablet, mobile) - Created custom illustrations to match TrashLab’s brand tone - Implemented advanced animations, including a typewriter effect in the hero section - Integrated CMS for editable content and job postings - Conducted testing and performance review before publishing