TrashLab

Category

UX researcher| Web designer & Framer developer

Category

UX researcher| Web designer & Framer developer

Category

UX researcher| Web designer & Framer developer

About

TrashLab is a San Francisco–based startup building modern software for waste haulers to improve sustainability and operational efficiency. The client needed a modern, scalable, and SEO-ready website built in Framer, with a clean structure, custom illustrations, and responsive performance across devices. The challenge was to create a website that not only communicates innovation and reliability but also provides a solid foundation for future content growth — all within a short timeline and budget range.

About

TrashLab is a San Francisco–based startup building modern software for waste haulers to improve sustainability and operational efficiency. The client needed a modern, scalable, and SEO-ready website built in Framer, with a clean structure, custom illustrations, and responsive performance across devices. The challenge was to create a website that not only communicates innovation and reliability but also provides a solid foundation for future content growth — all within a short timeline and budget range.

Process

Uniqueness

Designing a website that feels custom and premium, not “template-like”;

Information Architecture

Creating a clear narrative for the agency: services, process, and value proposition;

Scalability

Building a structure that allows fast updates and content scaling without breaking layout or design;

Functionality

Implementing advanced Framer features (components, CMS, interactions) while keeping the site easy to maintain.

Process

I started by reviewing the old version of the website, conducting a UX audit and competitor research to identify usability gaps and opportunities for improvement. Then I moved into Figma, creating wireframes and design templates that established a clear content hierarchy and visual consistency. After client approval, I rebuilt everything in Framer, ensuring smooth responsiveness and CMS integration for scalable content (blog and careers section). Throughout the process, I: - Designed and approved layouts for all breakpoints (desktop, tablet, mobile) - Created custom illustrations to match TrashLab’s brand tone - Implemented advanced animations, including a typewriter effect in the hero section - Integrated CMS for editable content and job postings - Conducted testing and performance review before publishing

Result

The final website is a modern, conversion-focused platform that reflects TrashLab’s innovative approach while maintaining scalability and SEO readiness. It delivers a clean visual identity, fast performance, and a structure ready for future content expansion — perfectly suited for a growing startup in the WasteTech sector. 💰 Price Range: $1,000–$2,500 ⏱ Timeline: 1–3 months

Behance

Explore more my UX projects

Black and white portrait of a man with a beard and glasses

Arina Plyhuskina

UI/UX Designer & Framer Developer

Let’s talk!

© Copyright 2026. All rights Reserved.

Black and white portrait of a man with a beard and glasses

Arina Plyhuskina

UI/UX Designer & Framer Developer

Let’s talk!

© Copyright 2026. All rights Reserved.

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